INTRODUCTION
My name is LaRonda Sutton, I'm an entertainment industry veteran with more than two decades of experience in film, television, music, and digital entertainment. I'm the Owner/Principal of Entertainment.gov, a consulting firm dedicated to advising policymakers on the long-term economic development benefits of film and entertainment. I've worked closely with the Georgia Department of Economic Development, the Georgia Legislature, the City of Atlanta, DeKalb County, Fulton County, and more to strengthen Georgia’s entertainment policies. My efforts have contributed to the advanced growth of the film and entertainment industry and billions of dollars in economic impact for the state. I am the current Co-President of Georgia Production Partnership, Board Vice President of Women in Film & Television US and Board President Emeritus of Women in Film & Television Atlanta. I was born in Wichita, Kansas raised in Northern California and currently reside in the greater Atlanta area. I enjoy lending my time and talents to several community and charitable organizations, as well as making long-lasting memories with my loved ones.
EXPERIENCE
Prior to establishing Entertainment.gov, I owned and founded Film City LLC. Georgia's first film permitting facilitation company. Our clients included 20th Century Fox, Universal, Sony, Warner Bros, and movies permitted for Fast 8, Spiderman Homecoming, Logan Lucky, Den of Thieves, Halt & Catch Fire, Lodge 49, The Hate You Give, I, Tonya, Uncle Drew, to name a few.
I also served as the founding Director of the Mayor's Office of Film & Entertainment for the City of Atlanta. I successfully launched the new executive office during Mayor Kasim Reed's administration in July 2013. During my term, I was responsible for streamlining the film permitting process, generating millions of dollars towards the general fund, implementing the first Entertainment Job Training Program with collaboration and cooperation from the Mayor's Office, Iatse Local Union 479, and the motion picture industry. These efforts culminated in more than two dozen placements.
As Vice President of Music, Development & Production for Foxx/King Entertainment from 2006 - 2011, I had the pleasure of managing the music careers for Academy Award winning actor and Grammy winning musicians Jamie Foxx, Ron Isley, and Lalah Hathaway.